Several months ago I was hired to do the video recording of a wedding. Just a few weeks before the wedding, I was also asked to run the sound equipment for it as well. I knew because of the level of involvement I might have to do for both, it would be feasible to do so. Though, under normal circumstances I would regularly have declined doing both. Being the sound man or the video man requires your full attention, plus, having a good product in the end shows your dedication to your work. Having distractions by working two attention-intensive tasks can take away from the end result.
This showed me, yet again, the disciplines and specialties of AV teams, or Media Guys, in churches or other organizations go beyond just simple point-and-shoot photography or I-think-this-might-work sound design. Today’s standard is quality and excellence. Yet, anyone with a video camera and iMovie or Windows Live Movie Maker can create a High Definition production with little to no cost at all. All the more reason that professionals, and semi-pros need advanced skills which set them apart from the “YouTubers” of today.
Quick side note: I don’t dislike YouTube or any of those who produce video on the site, since I am one of them. My point is that millions of people create video weekly and will be seen by millions more by way of the Internet. The point of making video may not be to be seen, but to improve skills and production quality.
For example: Say our Pastor wanted to go skydiving for the first time and wanted me to video record him doing it. He would sit through several hours of training, know which chords to pull and not, plus get over a potential fear of jumping out of a plane. He couldn’t go through that course and expect me to just jump out with him; I would have to take the course, too! I have to learn all of the same skills he would plus adapt it for me holding a video camera steady to see him the whole time!
(Of course the skydiving company would probably have their own cameraman record as part of that experience.)
My point is this: in order to properly produce an excellent and quality video, exceptional AV/Media workers have to adapt and improve constantly their skills, techniques, and knowledge to keep up with times and make their work stand out among the crowd. Before recording, the producer/editor/writer/videographer needs to have the proper vision of the production and how it is to be perceived by the audience. During production, that group plus the director has to be sure scenes are visually appealing and clearly describe the events to properly tell the story, and be sure that the audience will psychologically understand and not be distracted. Sound guys have to have the right microphone in the right place for the right purpose and have it on at the right time seamlessly so they do not become a distraction. Even after recording and moving into post-production, the editing needs to be done in an artistic yet thoughtful way, always keeping the audience in mind. Have you ever thought that an audience has no idea what the video (story) may be about and they must be told indirectly as to not give it away?
All that to say this: appreciate the work that your sound and video team members do for your church/company/organization. All these behind-the-scenes details are usually summed up by the audience as “How did they do that?” Someone had to think this work through and it is not always as easy as it seems. Be thankful for what they do and the amount of work that goes into it.